Announcing Equity Protection: Helping The American Homeowner Protect Home Value

Fortune 100 Executives Launch Company - Bring Affordable, Revolutionary Products Protecting Home Value from Volatility, Market Decline

Insurance protects cars. Investments. Incomes. Even lives. But what about one's most important asset - home value? Until now, there hasn't been a way for the average American to protect the value of their largest investment and source of wealth: their home.

Equity Protection, a revolutionary new product from Working Equity, Inc., fills this void. Equity Protection allows the typical American homeowner to protect 100% of the value of their home - even through real estate fluctuations and rapid market declines like those that have recently devastated homeowners nationwide.

Following months of development, a group of Fortune 100 executives launched Working Equity, Inc., to provide homeowners with critical home value protection never before available. 'We saw an immediate, pressing need for products that protect homeowners given the tremendous loss of wealth caused by the devastation in the national housing market,' said Craig Schmeizer, Co-Founder of Working Equity, Inc.

Equity Protection: Sheltering Home Value.

Equity Protection makes sense for just about everyone: Homeowners who purchase Equity Protection will receive a payment if their local housing market index declines when they sell their home. When a homeowner purchases Equity Protection, Working Equity uses independent data to determine the local housing index at the zip code level. After a fixed waiting period expires, if the homeowner sells their home and the local housing index has declined, Working Equity will pay the homeowner an Equity Protection payment equal to their home value multiplied by the percentage decline in their local housing index.

-- Lifetime Protection is available for existing home owners, new home

buyers or home sellers as an affordable way to remove the risk of loss

due to declining market conditions. With Equity Protection, 100% of a

home's market value is protected for as long as the customer owns the

home. The Lifetime product can be paid for as an easy part of a home

closing, or as a single payment for as little as 1% of a home's price.

-- Flexible Term Protection is perfect for existing home owners or new

home buyers that are concerned about changes in the housing market and

want an easy and affordable way to immediately protect against market

declines, achieve stability until markets normalize, or for as long

as they feel protection is needed. The product protects 100% of a

home's market value for as long as it is maintained, and can be

cancelled at any time. For a typical home, flexible term protection is

available for as little as $35 per month, depending on the local

housing market.

Equity Protection can be purchased directly from Working Equity, Inc. at www.EquityProtection.com or through participating real estate, mortgage, insurance and banking professionals. The products are available nationwide.

'Our management team have years of experience building and managing successful businesses for top financial services firms,' said Eric Hutchinson, Co-Founder of Working Equity, Inc.

Benefits across the Business System.

Working Equity's concept reinforces all levels of the real estate lending chain. 'That idea is very powerful,' said Schmeizer. 'By reducing the impact of market value decline, Equity Protection helps protect every stakeholder in the borrowing and lending chain, from the consumer up through banks and securities investors by protecting home value.' 'All benefit,' adds Hutchinson, 'but most importantly, the consumer wins because receiving an Equity Protection payment relieves the worry that the local housing market will wipe out years of hard-earned savings.'

For more information on Equity Protection products and Working Equity, Inc., please call 1-888-228-1002, or visit www.equityprotection.com.

About Working Equity, Inc.

Working Equity, Inc. is a financial services firm headquartered in San Francisco that provides Equity Protection products and services to consumers and companies.

www.EquityProtection.com